How to Optimize WordPress Website – Top 6 Tips (Updated)

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Optimize WordPress Website

Curious to know about how to optimize WordPress website ? There’s no doubt that loading speed is important when you have a WordPress website. A fast and well optimized WordPress website helps you rank higher in search results, drives traffic and improves your visitors overall experience. Clearly, visitors are happier when they don’t have to sit around waiting for your site to load. So, you know having a fast site is important, of course. But how exactly do you speed it up? It’s actually not as complex as you might think to optimize WordPress website.

6 simple things to optimize WordPress website:

Clean it up

A website is just like anything! It works a lot better when it is organized and not slowed down by clutter. So, get rid of spam and old files you’re not using anymore. Delete unused plugins and themes and do all this on a regular basis to keep your WordPress website well optimized. Getting rid of digital clutter makes it easier for your server to keep your site running fast.

Update Regularly

Keep your themes and plugins updated as well as the website itself. This keeps your WordPress site secure, more-efficient and improve stability too. But, before installing a new theme and plugin make sure to do your homework. Find out the answers for the following questions.

  1. How many times it has been downloaded?
  2. Are people leaving good reviews?
  3. Has it a new version been released lately? These kind of questions help identify resources that are likely to help your site and not hurt it.

Enable Caching

Now, let’s discuss about caching. Caching is the process by which certain files of a website are stored within a visitor’s browser for future use. That way, their browser doesn’t have to re-download the files from scratch every time they visit. To optimize WordPress website you can install a caching plugin like W3 Total Cache or WP Fastest Cache that will help with this process. The right plugin will clearly define what files should and should not be cached. This will ensure delivering your content faster to returning visitors.

Embed Media from Other Sources

Most web servers simply aren’t designed to store and deliver media to visitors. Doing so just slows your site down and leaves users frustrated. So, instead upload the video, music or pictures (with a high resolution) you want to use to services designed for that purposes. For example: upload videos to YouTube and use them by embed within your page using the iframe HTML tag. It looks just as if you uploaded the video right to your site. Except, it loads a lot faster and is optimized for playback too. For audio you could use a service such as SoundCloud and for photos you could use Flickr or something similar. Now there may be instances where you’ll want to upload photos directly to your site. But, images can be a major trigger for slowing it down which leads us to point to number five.

Enable Compression

When you need to host media files directly on your site; make sure to compress or optimize it first and also enable gzip compression for a faster delivery and this is a must to optimize WordPress website. Doing this will reduce the size of pages as well as save bandwidth. For audio, only upload the compressed files such as MP3s and for images, not only should you compress them but also make sure to specify their dimensions. Here’s why: When a visitor comes to your site their browser has to determine how exactly to display your content. If you haven’t already specified the size of your images then the browser has to calculate it itself and it will take time. So, help speed up the process by providing the proper dimensions from the get-go. Your CSS can do this. Great media can make a website vibrant and engaging but don’t let it be the reason for what your traffic leaves.

Choose the Right Host

Our last tip for maintaining a speedy website is choosing the right hosting solution. This is the last but the most important. You can do everything right but if the server hosting your site is under-powered then your PageSpeed will still suffer. So, be sure to select a service that not only provides plenty of resources like CPU and RAM but lets you easily add more as traffic increases. Your host should also provide the flexibility to upgrade to more powerful platforms as you grow.

Optimize WordPress Website

These are the basic things you need to know to optimize WordPress website. To learn more about how to optimize WordPress website, subscribe to this blog by allowing us to send you notifications right in to your browser.

In case you need an advanced solution then you could contact us here. Our website optimization experts are ready to accept your challenge to solve your speed related issues by developing your site or recommending the probable best solution. If you need any help regarding your website’s performances, simply call us at: +880 1929 840 408 (10:00 AM-11:30 PM GMT+6)


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